Gone are the days when Frito-Lay Flamin’ Hot Cheetos lived exclusively on gas station and grocery store shelves. Now you can find them in croissants, tacos, sushi, tortillas and even ice cream. Chester Cheetah’s favorite spicy snack has taken the world by storm—including the Houston Livestock Show and Rodeo’s Carnival Midway. If you browse the food options this month, you’ll find more than one item dusted with Hot Cheetos.
The Cheetos craze at the Houston rodeo started about nine years ago, according to Dominic Palmieri of Ray Cammack Shows (RCS), the company RodeoHouston is contracted to produce the carnival. Midway Gourmet, as he’s known, says the idea came when his colleagues put Flamin’ Hot Cheetos in sandwiches for some spice and crunch. The first item to arrive at the carnival was oven-roasted corn topped with Flamin’ Hot Cheetos, sold at the Corn Shack booth.