Victoria’s Secret is set to open its first “full assortment” boutique in Queensland, adding to more than 1350 branches worldwide, with a grand opening to feature 150 VIP guests including celebrities and influencers and international execs.
The Victoria’s Secret Fashion Show is returning with a “new version” after a four-year hiatus, the lingerie brand’s chief financial officer Timothy Johnson has confirmed.
The famed luxury lingerie brand is opening the store at Pacific Fair at Broadbeach next month.
Invitations have gone out for an exclusive opening party for 150 VIP guests, including celebrities and influencers and international execs from Victoria’s Secret Australian licensee Valiram.
The Victoria’s Secret emporium in Melbourne.
Featuring a selection of the brand’s signature bras, panties and sleepwear including the newest Dream Angels Collections, the store will officially open on June 1 and joins more than 1350 Victoria’s Secret boutiques worldwide.
It will offer customers personalised bra fitting appointments.
Alongside the brand’s best-selling intimates, the store will also Victoria’s Secret Beauty and PINK Beauty, including popular fine fragrances, scents and mists.
Victoria’s Secret will join other luxury outlets at Pacific Fair including Louis Vuitton, Gucci, Prada, Rolex and Tiffany and Co.
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