Victorian towns fight to keep their branches open

He wants a loans manager and business development manager to be located in the town.

Embling said bank closures hurt local businesses.

“We want people to keep banking here. If they go to a bigger town they’ll probably shop there too,” he said. “It’s hard to keep a little country town viable.”

A Bendigo Bank spokesman said it had opened two community branches since 2022, and proposals for further branches were evaluated on a case-by-case basis. He said the bank had an agency agreement with the newsagency in Alexandra, but declined to say whether the existing service would be expanded.

However, some communities are scoring unlikely victories against branch closures.

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Westpac last week announced it would retain eight regional branches previously earmarked for closure, including Robinvale on the Murray River and Sale in Victoria’s east, after community pressure and the establishment of a Senate inquiry.

In its submission to the inquiry, the Murrindindi Shire, which takes in Alexandra, said banks had reduced opening hours and staff numbers, resulting in lower foot traffic and fewer face-to-face transactions, which was then used to justify closures.

Banks have steadily shut branches since the 1990s, but COVID-19 forced the trend to gather pace, prompting the Senate inquiry, which is due to report back at the end of the year.

Data from the Financial Services Union showed at least 169 Victorian bank branches closed or were set for closure since the start of 2021, including 53 in regional Victoria.

Across greater Melbourne 116 branches were earmarked for closure in the past two years.

Most recently, CBA announced plans to vacate its Fawkner branch in Melbourne’s north, prompting a 1200 person-strong petition.

The Fawkner closure, slated for May 26, will leave the suburb with no banks and has sparked fears elderly residents will be more vulnerable to telephone banking scams.

“It’s a massive issue,” local petition organiser and cybersecurity specialist Hassaan Gul said.

“We have a higher than average level of senior people who speak languages other than English and who don’t have the internet – and it’s very easy to con them.”

Without the branch, those without a car will need to take a 28-minute bus ride and cross two major roads on foot to visit their closest branch in Coburg.

“For a senior person with a trolley it’s going to be a nightmare,” Gul said.

The activist is now appealing to community banks, such as Bendigo Bank, to fill the void left if the Commonwealth closure proceeds.

The banking industry has justified branch closures as a response to a drastic decline in over-the-counter transactions.

An ANZ spokeswoman said most customers preferred the convenience of phone, mobile and internet banking, with 96 per cent of transactions conducted through digital channels last year.

However, the bank has postponed any further regional branch closures until the Senate inquiry concludes in December.

NAB retail executive Krissie Jones said some of her branches had, “fewer than 20 in-branch transactions a day while in others we have advertised vacant roles for up to six months and still been unable to fill those vacancies”. When NAB branches closed employees were offered alternative roles, she said.

A CBA spokeswoman said the bank adopted a new operating model in 2021, and now has 20 “multi-channel branches” in regional Victoria, where face-to-face services are available from 9.30am to 1pm.

Finance Sector Union national secretary Julia Angrisano said Westpac’s decision to reverse the eight branch closures was simply an effort to save face during the inquiry, while another 12 branch closures were still going ahead.

“If Westpac can cancel closures in some areas because of a Senate inquiry, it should cancel
closures everywhere,” she said.

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“Westpac’s massive $4 billion half-year profit demands that it stops leaving members of the
community stranded without financial services.”

A Westpac spokesman said the bank decided against closing the eight regional branches after talking to customers and employees.

He also pointed the bank’s 10-year agreement to provide Bank@Post services, which allowed many transactions to be done in-person at post offices.

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