Castle Hill.
Transit media specialist TorchMedia has expanded its digital out-of-home offering with a digital advertising network across all Sydney Metro Northwest stations between North Ryde and Tallawong.
These digital displays will be available to advertisers later this month, consisting of high-impact portraits and large-format landscapes.
TorchMedia has managed advertising at Metro North West stations since 2020. The digital rollout expands the already portfolio that includes static displays on platform and concourse, large format ambient media executions and On-Train internal advertising solutions.
“These premium, full-motion digital screens deliver high impact exposure to advertisers across 12 Metro stations on the North West line,” says Kirsty Dollisson, managing director, TorchMedia.
“Sydney Metro monthly patronage numbers on the North West Line recently exceeded more than 2 million passenger journeys in March 2023, which is the second highest monthly total since Sydney Metro’s opening.
“The new digital network will demand attention from commuters and create meaningful engagement, enabling greater reach and impressions for advertisers.”
Dollisson says Sydney Metro is an integral component of the Future Transport Strategy in New South Wales, improving multimodal connectivity for passengers across Sydney.
“The Metro North West line provides advertisers with access to one of Sydney’s primary population growth corridors,” says Dollisson.
“With more than 16 million passenger journeys annually, positioned in close proximity to retail precincts, business parks and commuter hubs, it is the ideal environment to influence affluent commuters in a receptive mindset.”
Dollisson says several major out of home advertisers are already on board.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at [email protected]
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.