Leading live entertainment, sport, ticketing and data business TEG has announced the acquisition of two international sports businesses, Left Field Live and Rugby Live.
The acquisitions will see Left Field Live absorbed into TEG Sport while Rugby Live will rebrand as TEG Rugby Live and will continue with its existing management team within TEG Sport.
Prior to the acquisition, the principals at Left Field Live and TEG have worked together since 2014, delivering events globally over that period, partnering with some of the biggest brands in sport including Manchester United FC, Liverpool FC, Manchester City FC, Real Madrid CF, FC Barcelona, AS Roma, Atletico de Madrid, Juventus FC, the national football teams of Brazil and Argentina, Pac 12 college football and the USA Basketball men’s national team.
Advising that he was delighted to officially welcome both companies into the TEG fold, TEG Group Chief Executive, Geoff Jones stated “the team at Left Field Live have been great partners of ours for many years now.
“We have successfully collaborated to bring some of the most high profile sporting events and teams from across the globe to this country, and this acquisition marks an exciting new chapter for TEG to better serve its clients and help them grow their reach and connection to fans globally.
“TEG’s continued growth in sport will be accelerated by bringing our long term partners formally into the broader TEG Group. Sport is an exciting industry opportunity we see as a business and this announcement demonstrates our commitment to executing on that vision.
“This integration into TEG really formalises the way that our partnership has worked in practice for a number of years. Today’s announcement shows our focus and commitment to expand the TEG Business from our market leading position in Asia more deeply into the United Kingdom, Europe and the United States.”
Left Field Live Chief Executive, Bart Campbell added “we have had an enjoyable and successful association with TEG for a decade now. They are a valued and trusted partner.
“As our businesses have grown together, forming mutual interdependencies, we have really seen our teams become one. We now have a great opportunity to further refine that and build on the quality pipeline we have secured for the future.”
Commenting on the TEG relationship with Rugby Live, Jones observed that it has successfully been tested across events with TEG Sport in recent years and the team will be a welcome addition.
Rugby Live Managing Director, Stephen Cottrell went on say “we are a small but focused group that are thrilled to now have full access to the geographical reach and support of TEG and the TEG Sport team, together with the world leading ticketing and data expertise in house, which will enhance how we can support our clients.”
Having experienced rapid growth over the last three years, TEG Sport, now a dedicated division of TEG, will deliver 40 major international events in 2023, growing in size and geographic reach to over 50 in 2024.
TEG Sport is now responsible for helping major global brands break new markets in Australia, New Zealand, Singapore, Thailand, United Kingdom and the United States including Liverpool FC, Manchester United FC, FC Bayern, Tottenham Hotspur FC, Chelsea FC, Wrexham AFC, FC Internazionale Milano, BVB 09, Tour De France, the National Hockey League (NHL), the Boomers, Top Rank Boxing, Freestyle Kings, and USA Basketball.
Images courtesy of TEG.
Related Articles
25th May 2023 – Study suggests major sporting events fail to inspire mass physical activity
24th May 2023 – New report reveals ongoing growth of Australia’s sports tech industry
25th May 2023 – 30th Asia-Pacific Venue Industry Congress attracts record 554 attendees and shares inspiration, innovation and knowledge
31st May 2022 – Leading promoters fearful of rising cost pressures on live music
6th September 2021 – Leading entertainment promoters launch ‘Vax the Nation’ campaign
4th June 2021 – Return of international tours vital for Australia’s entertainment venues and promoters
7th March 2023 – Ticketek expands UK presence with Motorpoint Arena Nottingham deal
9th July 2022 – Ticketek secures category wins at TheTicketingBusiness Awards 2022
23rd June 2022 – Ticketek new personalised marketing platform increases sales conversion
28th September 2022 – TEG brings immersive Australian Geographic experience to ICC Sydney Exhibition Centre
2nd August 2022 – TEG appoints Toby Leighton-Pope as Managing Director of TEG EUROPE
26th July 2022 – TEG announces formation of TEG Europe
11th July 2022 – TEG appoints Luke Bould as Chief Commercial Officer to drive global growth opportunities
25th January 2022 – TEG announces new Chief Technology Officer appointment
20th December 2021 – TEG appoints Randy Phillips to its Board of Directors
15th November 2021 – TEG delivers 360 immersive cinema experience to Sydney’s Entertainment Quarter
9th November 2021 – Cricket Australia and TEG agree world first data partnership
8th October 2021 – TEG names Rachael Carroll to newly created role of Managing Director of TEG Sport and Experiences
29th July 2021 – TEG launches Ovation single destination marketing and technology solutions for live entertainment and sport
9th July 2021 – TEG announces launch of new global partnership
11th June 2021 – TEG MJR expands with acquisition of two London music venues
10th February 2021 – TEG acquires Sydney boutique promoter and events company Handsome Tours
13th October 2020 – Manchester United reveal ‘Theatre of Dreams’ brand for entertainment centres across China
18th November 2022 – Real Madrid announces plans to launch its own branded theme park in Dubai
23rd March 2018 – Ticketek backs Real Madrid ‘experience’ premiere in Melbourne
12th May 2022 – Fans treated to free FC Barcelona Fan Party and Open Training Session at Accor Stadium
Support our industry news service
We hope that you value the news that we publish so while you’re here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that – if you don’t already do so – you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.