What We Are Buying Today: Saudi brand RISK
DUBAI: Saudi entrepreneur Shahad Geoffrey is reinventing how women in the region shop. In 2021, she launched her AI-powered personal-styling platform Taffi, in partnership with her cofounder Pradeep Bisht. The idea behind Taffi was to democratize personal styling, which is often associated with high net-worth individuals, and make online shopping a more personalized and seamless … [Read more…]