Australia’s first ever Velocity Frequent Flyer 1Point Rewards Store is officially opening in Melbourne on Saturday.
At the new store Melburnians can purchase Virgin Australia domestic flights to popular destinations, as well as coveted items worth up to hundreds of dollars, like Dyson hair dryers, and vacuum cleaners.
The store, at 565 Chapel Street, South Yarra, will open its doors at 9am for just 24 hours or until sold out.
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It will operate as part of the Velocity’s 1 Point Rewards initiative, announced this week.
For just a single Velocity Point shoppers can grab flights and goods with more than a thousand ‘1 Point bargains’ up-for-grabs.
Velocity Frequent Flyer CEO, Nick Rohrlach, said Christmas was coming early for Melbourne with the 1 Point bargains needing to be seen to be believed.
“We are laser focused on getting Australians to their loyalty rewards faster, and so we are really proud to open our first-ever 1 Point Rewards store on Melbourne’s bustling Chapel Street,” he said.
“I expect Saturday to be a scene from the Black Friday sales, with hordes of shoppers trying to nab a Dyson hair dryer or Apple Watch for just 1 Velocity Point.
“We even have Virgin Australia flights for 1Velocity Point to places like the Gold Coast, Cairns and Hobart – it really is something to be seen to be believed.
“Most people I’ve spoken to have said the initiative is too good to be true, but I assure you we are serious about fast rewards, and this initiative is a testament to that.”