Seoul’s Yellow Balloon Tour to Upgrade Services with Sabre Partnership

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(24/05/23)
 Yellow Balloon Tour, one of South Korea’s
largest travel agencies, has partnered with Sabre.

Through a long-term agreement, Yellow Balloon Tour
will accelerate its growth plans by using the Sabre Red 360
interface and Sabre APIs to create compelling trips for customers.

The agreement makes Sabre the travel agency’s
preferred global distribution system (GDS) partner and ensures it
can seamlessly shop, book and service leading airline, hotel and
other travel content, including NDC offers.

The Seoul-headquartered travel agency is also
focused on becoming increasingly competitive in the online
marketplace by using Sabre’s leading APIs to capture bookings
through the most popular metasearch engines.

“We’re focused on creating meaningful travel
experiences for our increasingly discerning travellers, so it is
imperative to us to work with a travel technology partner who can
help us to drive value for our customers, and our business,” said
Kim Jin Kook, CEO, Yellow Balloon Tour. “Sabre’s technology will
help us to shape the trips our clients want, while ensuring we
have the ability to get the offers and experiences we create in
front of a wider global audience.”

The Sabre Red 360 interface provides travel agents
with a customizable and intuitive user experience, using
data-driven insights to guide travel consultants, enabling them to
satisfy traveller expectations for personalized offers, responsive
answers and reliable service.

Integrating bookable content, including NDC
offers, and data-rich information into smart workflows, the
intuitive user-interface makes Sabre Red 360 processes easy to
learn, meaning working and training time can be significantly
reduced.

“As South Korea continues to accelerate its travel
industry recovery in 2023, we’re delighted to have entered this
new phase of our partnership with Yellow Balloon Tour, so,
together, we can create catalysts for tourism recovery and growth
this year and long term,” said Brett Thorstad, Vice President,
Sabre Travel Solutions, Agency Sales, Asia Pacific. “We’re proud
that Yellow Balloon Tour has chosen Sabre to be its preferred GDS
partner by choosing to deploy our leading GDS technology and
solutions to grow their business.”

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