OrderMyGear, the Dallas-based online retail platform for selling custom brands to groups, announced that Mykayla Goodwin has been named vice president of strategy, where she will play a key role in identifying growth opportunities and guiding the company’s strategy through market research and strategic planning.
“Mykayla has played a tremendous role since joining us in product marketing,” CEO Leonid Rozkin said in a statement. “Her understanding of the industry, our customers and our solutions is second to none. She was instrumental in helping us identify BrightStores as the ideal acquisition to create the clear leader in online retail. Today, she turns her attention to ensuring the success of the integration and will work closely with customers to help us identify ways to continue to drive their growth and simplify the technology along the way.”
Goodwin, who joined OMG in 2019, has positioned herself as a trusted strategy and product marketing leader, OMG said. She has also built the product marketing function and supported the OMG team in multiple roles including marketing, product management and strategy.
Paving the way for group trade
Goodwin is leading the integration of OMG and BrightStores following the recent acquisition, bringing together two market-leading technology platforms in sporting goods and promotional products.
She will also continue to assist with positioning to ensure prospects and customers understand who OMG is and how the company helps promotional product distributors, apparel decorators and team retailers increase online sales, the company said.
“I am thrilled to take on this new role and continue to work with the best team in the business,” Goodwin said in a statement. “The growth of e-commerce combined with OMG’s strong reputation and commitment to providing market-leading technology for selling brands online makes it a particularly exciting time to be in this position. I look forward to working with our talented team and customers as we together pave the way for online stores and group shopping.”
Prior to joining OMG, Goodwin led product marketing at Kibo Commerce, an enterprise B2C and B2B commerce solution for retailers, where she was responsible for positioning and messaging, analyst relations and market intelligence.
OrderMyGear is a market-leading technology for promotional product distributors, apparel decorators, and team retailers to create custom-branded, retail-like online stores.
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