Marriott Appoints Brian Povinelli as Senior Vice President

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(23/05/23)
 Marriott has appointed Brian Povinelli as Senior
Vice President – Global Head of Marketing and Brand.

Brian, who
has been with Marriott since its acquisition of Starwood Hotels in
September 2016, will lead the company’s overall marketing strategy
as well as the end-to-end guest experience for the Marriott’s 22
Premium, Select & Longer-stay brands.

He will continue to be based at Marriott
International’s headquarters in Bethesda, MD.

“We’re excited to bring Brian’s strategic prowess,
creativity and proven track record of designing transformative and
world-class marketing and guest experience programs to this new
role,” said Peggy Roe, Executive Vice President and Chief Customer
Officer. “He has successfully led our portfolio marketing strategy
the past few of years and adding guest experience to his role will
ensure every consumer touchpoint is thoughtfully and effectively
imagined and executed.”

Under Brian’s expanded role, he will oversee a
wide array of teams including Content Marketing, Loyalty
Marketing, Portfolio Marketing, Purpose Driven Marketing, US and
Canada Demand Generation Marketing, Marketing Partnerships,
Premium & Select Service Brand Marketing and Brand Management and
Riott Haus, Marriott’s internal creative agency.

“Having led both marketing and guest experience
over the past sixteen years in the hotel industry, I welcome the
opportunity to lead an integrated team to orchestrate an
end-to-end guest experience,” said Brian. “This is a
tremendous opportunity to position Marriott as a complete travel
marketplace that will inspire and deliver transformative travel
experiences for consumers whether they want to book a hotel or
vacation rental, go cruising with us or indulge in once in a
lifetime Marriott Bonvoy Moments and more.”

Brian joined Marriott seven years ago as
Senior Vice President, Global Brand Leader for the Distinctive
Premium Brand Group. For the past two and a half years he has held
the role of Senior Vice President – Global Brand, Portfolio and
Loyalty Marketing at Marriott.

Previously, he spent ten years with
Starwood Hotels helping to reposition and grow the Westin,
Sheraton and Le Meridien brands – now among Marriott’s 31 brands.

Prior to that, Brian held advertising and marketing leadership
positions for seven years at Reebok after beginning his career at
advertising agencies in the US and London.

He is a graduate of
James Madison University where he earned a BBA in Marketing.

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