Melbourne Racing Club (MRC) has appointed Kate & Co. PR as its PR agency, following a competitive pitch.
The independent agency will be responsible for managing media relations, strategic ambassador programs and influencer engagement, as well as driving corporate communications.
Melbourne Racing Club has appointed Kate & Co. PR
Jeremy Francis, chief customer officer, MRC, said: “Kate & Co’s strong racing experience, coupled with their creative and strategic response to our brief, made them a standout.
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“We are undergoing significant transformation at MRC and Kate & Co. PR is well credentialed to assist us on this journey with innovative, industry-leading campaigns.”
The agency has had previous racing experience spanning across Australian Turf Club, Melbourne Cup Carnival, Myer and Lavazza, among other clients.
Kate Keane, managing director at Kate & Co. PR, added: “We are thrilled to be working with the dynamic team at MRC and look forward to building a wonderful working relationship. We salute outgoing agency AMPR and look forward to building on the legacy they have created. And, we have hit the ground running already, having brought to life the Caulfield Cup Carnival ticket launch announcement.”
Kate & Co. PR’s other current work includes managing media relations for the 2023 Melbourne Fashion Week, as well as projects for La Marzocco Australia and Ora King Salmon.