Conversational AI is merely a technology, and companies must employ it to match their business model for it to be useful.
An AI chatbot is the most widely used conversational AI solution for eCommerce organizations. The following list demonstrates how versatile AI chatbots have gotten and how they may be used to increase eCommerce sales.
Further Points of Sale
A point of sale is where the main transaction takes place, and for online retailers, this has usually been their website or mobile application, both of which contain a shopping cart and checkout feature.
However, sales chatbots are now being used by eCommerce companies as a legitimate point of sale rather than merely a communication tool.
In addition to using conversational AI, these sales chatbot implementations contain a cart and checkout capability that let customers make purchases directly from the chat window.
Online purchasing is made even more practical by their frequent deployment on well-known messaging platforms like Facebook Messenger, WhatsApp, and Google RCS.
Since these commodities are most likely to be regularly ordered, an additional PoS is especially helpful for eCommerce firms that provide relatively low-value and low-risk goods and services like groceries, takeout, stationery, etc.
Future of Business Messaging
Every company uses a variety of communication methods to interact with its clients. Email marketing and SMS have historically been two of the most popular channels for company messaging, but none of these platforms offers the personalized experience and customization needed today.
In light of this, and thanks to conversational AI, social media platforms are poised to surpass email and SMS in terms of popularity and efficacy.
Chatbots open a standard chat window, which allows both the customer and the business to engage with each other, in contrast to SMS and email, which are one-way communication methods.
This is a significant development in customer engagement, and the outcomes support its efficacy.
Greater Retargeting Efficiency
Businesses use retargeting since initial business messaging frequently isn’t sufficient for converting new clients. Retargeting entails making an effort to convert warm leads or customers who earlier expressed interest in the brand but failed to convert.
Retargeting is crucial since it can raise conversion rates among online consumers by 128% while only 2% of internet shoppers typically make a purchase on their first visit. Digital assistants make it easier and quicker to shop
Implementing chatbots as digital shopping assistants is another well-liked strategy to increase eCommerce sales with conversational AI.
Many e-commerce businesses, like Lego, Whole Foods, H&M, Domino’s Pizza, Sephora, and others have launched their own digital shopping assistants on their websites or apps or on well-known social media sites.
To make product recommendations based on client preferences and assist customers in finding what they’re looking for fast, most shopping assistant bots use conversational AI in addition to a potent AI recommendations engine.
Brand Loyalty and Returning Clientele
One of the main objectives for the majority of eCommerce enterprises up till the market uncertainty subsides will be to become more cost-effective.
Unfortunately, striking a balance between cost-effectiveness and improved CRM is challenging. In 2021, customer service will be a crucial difference for products, making managing customer relations an expensive but essential part of remaining competitive.
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