North East leisure company Danieli Group has unveiled plans to turn an empty former Tyneside ballroom into a new Stack drinking and dining destination.
The Newcastle business – which currently has one operational site and six Stack sites across the North under construction – has submitted plans to house a new Stack development in the former Empress Ballroom in Whitley Bay, North Tyneside, which was originally part of the town’s Spanish City. Danieli plans to return the 113-year-old ballroom to its former position at the forefront of the seaside town’s entertainment scene.
The Empress Ballroom was built in 1910 and regularly hosted hundreds of dancers, and later became the town’s Carlton Club bingo hall. Now, however, it has lain empty for some time and has fallen into disrepair. Plans by current owner Mark Holmes to transform it into a leisure and community venue were delayed by Covid and now, although planning permission for a leisure venue is in place, Danieli Group has applied for a variation of the plans to create Stack Whitley Bay.
Read more: Sign up for the weekly property newsletter from Business Live HERE
The plans, to be submitted this week, include the creation of an external roof terrace together with the premises licence application. The Stack submission aims to serve up a new future for the building, while also injecting a boost to the local economy. The company proposes to offer similar entertainment as other Stack sites, by including a stage for live entertainment alongside plenty of space for street food and drink outlets.
Neill Winch, CEO of the Danieli Group, believes Stack would be a great addition to the town. He said: “Not only will it bring a new dimension to the existing leisure offering but, subject to planning and licensing, it will bring an underutilised building – and much-loved heritage asset – back into use. We are delighted to hopefully be able to continue to build STACK’s strong presence in the North East with this new and exciting venture.”
Owner Mark Holmes added: “When we bought the Empress Ballroom, we had a vision for the magnificent venue, it’s really a hidden treasure in the Spanish City. Our plans were good, but now Neill Winch and STACK have turbo charged these plans and I am convinced they will deliver the quality venue that will benefit Whitley Bay, residents, and the whole community.”
If the application is successful, Whitley Bay will become the latest in a fast-growing portfolio of Stacks being created in the North East and beyond.
The plans come a year after the closure of the group’s original Stack Newcastle on the site of the former Odeon Cinema, and in the meantime Seaburn in Sunderland has gone from strength to strength, while developments in Durham, Middlesbrough, Bishop Auckland, Carlisle and a new site in Newcastle city centre are also being created, as well as in Lincoln.
READ NEXT