Australian rock legend Ella Hooper will join Bring – Universal Music for Brands on stage at Mumbrella360 to deliver a session on marketing like a rockstar. The session will include a special live performance.
Killing Heidi’s multi-ARIA Award winner, Hooper, will talk all things fandom, music and how working with brands can lead to successful cultural moments. She’ll be joined on stage by Bring’s managing director Adam Ireland and executive creative director James Griffiths.
Bring’s James Griffith and Adam Ireland.
Delegates will hear about Hooper’s work with brands, with a focus on a recent Air Guitar campaign for packaging supplier Signet.
ADVERTISEMENT
In a bizarre but successful campaign, Signet tapped into Australia’s love of rock and roll to breathe new life into a traditionally vanilla category.
With ‘Signet on Air’, the company gifted some of Australia’s most famed guitarists, including Hooper, with their very own Air Guitars, and “proudly packaged them” in a way “only Signet knows how”.
Ella Hooper.
By unpacking Australia’s love of rock and roll and understanding more from the brains behind the campaign, delegates will learn how even the most unexpected brands can unlock the power of music to generate cultural moments.
The session will be followed by a live acapella performance from Hooper.
Tickets to Mumbrella360 are on sale now, with group ticket options available.