Brisbane-based communications agency Aruga has welcomed five clients – including its inaugural charity partner, Rosies.
Over the last month, Aruga has won the accounts for The Sunday Mail Bridge to Brisbane, the Brisbane Festival, Noosa Alive! Festival, Rosies and the LGBTQ DVA Foundation.
“We’ve had an amazing couple months in welcoming some loyal returning clients, like the Brisbane Festival, but also welcoming these new clients and entering a new era with them,” said Adam Brunes, co-founder and creative partner.
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The agency will deliver a strategic communications campaign for this year’s The Sunday Mail Transurban Bridge to Brisbane. Activity will include content creation and paid social, to partnerships, media relations and ambassador engagement.
For the Brisbane Festival, the agency has been appointed for the sixth consecutive year. Aruga will continue to support the media relations of the arts and culture festival.
“This is a project we’ve been working on since Aruga began,” Brunes said.
“Aruga is very proudly Brisbane, and we get a real thrill out of being involved in things our city loves.”
Likewise, Aruga has been engaged to support the media relations for the Noosa Alive! Festival. The event is celebrating its 21st year in 2023.
“This is our third year with them, and we’re so glad to add a regional Queensland festival to our client list again.”
“I grew up on the Sunshine Coast so it’s a really special one for me,” Brunes said.
Rosies, a Queensland-based charity, helps people who are homeless, at risk of homelessness or socially isolated. The charity provides safe accommodation, food and water to those in need. Aruga has been appointed to implement its marketing, social and partnerships strategy.
The agency has also appointed Rosies as its inaugural charity partner.
“We have always been very committed to giving back and helping organisations that do genuinely good things in the community,” said Brunes.
“We were looking for a charity partner where we could create a long-term relationship. And they’re a delight to work with, so it was an obvious choice.”
Finally, the LGBTQ DVA Foundation engaged the agency to develop it’s Awareness Day’s toolkit – including design, copywriting and social content. The foundation supports queer domestic violence victims and survivors, through awareness, education and breaking down access barriers.