This collaborative project is aimed at strengthening and growing the visitor economy offeringof the region.
Regional tourism plays a significant role in supporting thriving regions and strengthening communities. It is an important contributor to the economic and social development of regional areas.
This is true for the Goulburn region, which welcomes over 2 million visitors annually and offers many fantastic attractions and events for visitors to enjoy.
The partnership will provide a collaborative approach and strategic framework to the region’s visitor economy through the completion of a series of projects.
This will include engaging community in the creation of a regional destination management plan, as well as the delivery of an industry skills building program.
Through a co-design process with State Government the partner Councils will also be investigating the regions place within the regional tourism network.
Across other regions in Victoria, regional tourism boards act as the peak body who support a destination’s local tourism businesses, deliver tourism initiatives and drive visitation to a region.
The Goulburn region is currently not serviced by such an entity and the recent pandemic and flood events have further highlighted the need for a united voice and coordinated approach to support the visitor economy of the region.
This project is an exciting step to unlocking the Goulburn region’s potential as a resilient destination with the flourishing visitor economy.
Tourism industry, local businesses and community members are encouraged to be involved in the project to provide their local knowledge and expertise of tourism within the region.
Stay up to date on the project and future engagement sessions by registering your interest here.
The project is funded by the Victorian Government’s Department of Jobs, Skills, Industry and Regions.
“As a regional city, Shepparton and the Goulburn Valley has so much to offer. Our region’s major events program and expanding visitor attractions have supported our ongoing growth as a leading regional destination. While the recent flood event impacted our tourism sector, our community’s strength and resilience has helped the industry in its recovery and continued growth. This is an exciting collaborative project, and we look forward to the further support it will deliver to our region and that of our partner Councils.”
Greater Shepparton City Council – Mayor Cr Shane Sali