Saudia Partners Accenture for Digital Transformation

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(23/05/23)
 Saudia has chosen Accenture to help the airline
upgrade its services through a digital transformation program.

Through the deal, Saudia plans to
use artificial intelligence technologies designed to enhance
its digital infrastructure, building more than 260 new digital and
electronic services over a two-year period.

All the digital systems developed by Accenture
will be designed specifically for Saudia, increasing operational
efficiency and reducing operational costs, thanks to a new
enterprise-wide cloud-based data foundation.

“Through this
strategic collaboration, our primary aim is to enable Saudia to
tap into the combined power of digital, cloud and data, laying a
strong foundation for continued innovation,” said Gerardo Canta,
Senior Managing Director at Accenture. “We are honored to be
working with Saudia to achieve its vision of creating a seamless,
exceptional travel experience for its customers.”

The agreement
will include several tracks to enhance Saudia’s guest value and
help deliver the company’s strategic objectives. Specific
initiatives will include a digital experience studio, digital
infrastructure decoupling that accelerates and de-risks digital
transformation processes, modernization of technical systems,
creation of a cloud data lake, and development of a smart guest
care center.

“Saudia is looking to reimagine how our guests
can choose, buy and enjoy leisure, business, and religious
experiences,” said Dr. Khaled Alhazmi, Chief Information Officer,
Saudia. “With Accenture’s support, we will create seamless and
curated journeys with hyper-relevant experiences across digital
and human-driven interactions. Guests will be able to modify
flights, purchase transit eVisas, and enjoy new self-service
features across all digital channels.”

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