The Australian’s popular ‘money’ podcast series is expanding, with a second weekly episode to focus on property.
The host of the podcast, James Kirby, said the decision to produce a podcast devoted entirely to “all things property” was prompted by audience demand to learn more about the sector.
“Since we launched the podcast more than two years ago, our listenership has doubled from 10,000 to 20,000, which is quite a big number in podcast land,” he said.
“But property has always been the No.1 talking point for our listeners, who are always wanting to know more about buying, renting, getting a mortgage, investing in multiple properties, you name it.
“So it just makes sense to devote a second podcast entirely to our top subject, property.”
Wealth editor James Kirby.
Kirby said the timing of the new property podcast was no accident, with strong signs that the market was at the beginning of the next “cycle”.
“There are lots of people who are starting to think a new property cycle might be about to begin, so there’s even more interest because of that.”
Kirby’s podcast will also relaunch this week with a new name – Thursday’s episode will be known as The Money Puzzle, while The Money Puzzle Property Podcast will be released on Tuesday afternoons, with the inaugural episode to go live this Tuesday.
Kirby said the secret to the success of the podcast to date had been the diversity of guests, and the emphasis on having “something for everyone”.
“We have different guests on every show from all different walks of business life – advisers, stockbrokers, mortgage specialists, fund managers, politicians, and even financial counsellors,” he said.
“We also range from highbrow economic theory to very specific questions that listeners might have, such as how the gold market works, for example.
“The average age of our listener is early 30s, which is when a lot of people are thinking about property moves of some kind,” Kirby said.
“But we also cater content for students, and for those with self-managed super funds, at the other end of the spectrum.”
Kirby said while the pandemic gave all podcast genres a “shot in the arm”, audiences had stuck around.
“The medium suits a lot of people – it’s easy to find something that’s targeted for you.”