(18/05/23) Swiss-Belhotel has expanded its distribution
network through a partnership with the airasia SuperApp.
The deal adds over 125 properties in 19 countries
to the airasia Superapp ecosystem.
Sixteen Swiss-Belhotel brands have joined the OTA,
including: MAUA by Swiss-Belhotel, Grand Swiss-Belhotel, Swiss-Belsuites,
Swiss-Belboutique, Swiss-Belhotel, Swiss-Belresidences, Swiss-Belresort,
Swiss-Belinn, Swiss-Belexpress, Zest and others.
“Our focus on merging
Swiss hospitality standards with the Asian passion for service is
the key to our success in creating happy guests,” said Gavin M. Faull, Chairman and President of Swiss-Belhotel
International. “We are thrilled
to partner with airasia Superapp to offer our unique brand of
hospitality to an even wider range of travellers. With this
collaboration, we can ensure that more people experience the
exceptional service and facilities that Swiss-Belhotel
International is known for.”
Swiss-Belexpress Fairview in Quezon City, Philippines
The
partnership enables the airasia Superapp to strengthen the
long-term potential of its travel business.
The e-Conomy SEA 2022 research by
Google, Temasek and Bain & Company predicts positive
growth in Southeast Asia’s digital economy, especially in the
online travel business, which is estimated to reach a gross merchandise
value of US$44 billion or more than IDR 646 trillion
in 2025.
“We
are very happy to ink this partnership with a well-known brand
like Swiss-Belhotel International, further growing our
accommodation inventory for the airasia Superapp in the region. In
addition to providing users with a robust, convenient, and
affordable travel experience, this partnership will also be a
sustainable strategic effort for us and our partners as fellow
players in the travel industry,” said Tan Mai Yin, Chief
Commercial Officer airasia Superapp. “Aside from the wealth of
travellers’ database that we own as a key regional OTA, we further
add value to our hotel partners with a robust ecosystem which
includes flight booking capabilities from over 700 airlines
globally, our very own ride-hailing service which is available
across Malaysia as well as in Bangkok and Bali, online
travel retail and duty-free platform, all encapsulated by an
integrated loyalty program called airasia rewards. This allows
airasia Superapp to optimise our whole ecosystem to benefit each
of our hotel partners to reach the right target market.”
In every transaction on the airasia Superapp, users earn
airasia points that can be redeemed later for services and
products such as flight bookings (airasia flights), duty-free and
lifestyle products (airasia shop), online food delivery (airasia
food), digital gifts (airasia gifts), and more.
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