DDB Sydney has welcomed Steven Hey and Simon Koay as associate creative directors, continuing to strengthen the agency’s creative department.
Koay and Hey join from Wunderman Thompson, where they paired up four years ago as creative directors, working across brands such as KitKat, Rural Fire Service NSW and Parkinson’s NSW.
The pair bring a combined 25 years of experience to the agency – working across clients including Tourism Australia, Pepsi, Aldi, Google, and MLA – and their efforts in their new roles will be focused on McDonald’s Australia.
Their work has been recognised at many major shows, including Cannes, Spikes Asia, AWARD, and Caples.
Matt Chandler, DDB Sydney executive creative director, said: “I’ve been hearing people gush about Simon and Steve for a few years now, so I couldn’t be happier to now have them here at DDB. They’ve done work I’ve admired on huge brands, locally and globally, and I’m super excited for both us and our clients about the work they’ll do here.”
Hey and Koay said they were looking forward to joining DDB Sydney as the agency’s new associate creative directors.
“We’re really excited to be joining an agency with the reputation and calibre of people that DDB has. It’s a fantastic opportunity to work on a globally-loved brand like Maccas, and continue to create work that connects with people,” they said.
Hey and Koay’s appointment at DDB Sydney comes after the appointment of Michael Sinclair as head of brand performance, announced back in December.
In the new role, Sinclair combines strategic leadership with operational expertise and is centred on big opportunities impacting brand growth for DDB’s clients.
Sinclair said of joining: “We all know that a strong brand can be a practical tool for growth. But are we asking the tough questions about how to build and harness brands efficiently in a world that still, stubbornly, refuses to stop changing? DDB is. And it’s energising.”
See also: DDB Sydney welcomes Michael Sinclair as head of brand performance
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Top image, left and right: Steven Hey and Simon Koay